After a decade leading marketing inside some of the fastest-growing companies in fintech, tech, and sports — I kept seeing the same problem. Teams optimizing channels in isolation while the system underneath stayed broken. Brand promising one thing, paid capturing another, lifecycle restarting the sale instead of continuing it.

At loanDepot, owned digital leads converted at 4.5x the rate of purchased ones — not because the product was better, but because the system was aligned. The SMS program I built doubled conversion likelihood and drove 150% growth in aged lead reactivation. At Uber Eats, a content-first brand strategy contributed to 140% user growth and $10M+ in incremental bookings. At MLSE, an integrated esports campaign generated $1.6M and 114% audience growth — the highest in the NBA 2K League that year. None of those results came from a single channel. They came from alignment across all of them.

That's what I bring as a fractional partner — not a consultant with a framework, but an operator who has run the full system and knows where it breaks.