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Common Challenges
Common Challenges as Companies Scale
You’ve built a strong product. As you scale, growth complexity often outpaces structure, ownership, and alignment. If these sound familiar to you, just get in touch.
Channel Silos
Paid, brand, and lifecycle operate independently — results improve locally but underperform collectively.
Inconsistent Messaging
What marketing attracts doesn't match what sales sells or what the product delivers.
Unclear Ownership
Multiple stakeholders influence growth, but no single leader owns the full system.
Weak Measurement
Teams track channel metrics, but lack a shared model tying marketing to revenue and retention.
Lifecycle Underleveraged
Acquisition gets budget and experimentation; activation, engagement, and retention lack strategic ownership and testing rigor.
Execution Without Strategy
Activity increases, but prioritization and sequencing don't reflect a unified growth plan.
Channel Silos
Paid, brand, and lifecycle operate independently — results improve locally but underperform collectively.
Inconsistent Messaging
What marketing attracts doesn't match what sales sells or what the product delivers.
Unclear Ownership
Multiple stakeholders influence growth, but no single leader owns the full system.
Weak Measurement
Teams track channel metrics, but lack a shared model tying marketing to revenue and retention.
Lifecycle Underleveraged
Acquisition gets budget and experimentation; activation, engagement, and retention lack strategic ownership and testing rigor.
Execution Without Strategy
Activity increases, but prioritization and sequencing don't reflect a unified growth plan.
Strategic leadership
Let's Figure Out Where It's Breaking
If growth complexity has outpaced structure, a short conversation is usually enough to determine whether alignment, execution, or leadership is the constraint.
Or email me at colton@coltonhill.co
Strategic leadership
Let's Figure Out Where It's Breaking
If growth complexity has outpaced structure, a short conversation is usually enough to determine whether alignment, execution, or leadership is the constraint.
Or email me at colton@coltonhill.co
Strategic leadership
Let's Figure Out Where It's Breaking
If growth complexity has outpaced structure, a short conversation is usually enough to determine whether alignment, execution, or leadership is the constraint.
Or email me at colton@coltonhill.co